Jagannatha, (Sanskrit: “Lord of the World”) form under which the god Krishna is worshipped. New Govardhan community has Jagannatha mandir under care of one devotee family. In this sanctuary, Lord resides as Jagannatha, his brother Balabhadra (Balarama), and his sister Subhadra.
Rathayatra - festival observed by taking a deity in a procession (yatra) through the streets in a chariot (ratha). This affords darshan (auspicious viewing) of the deity to worshippers who, because of caste or sectarian restrictions, are not admitted to the sanctuary.
In this most-famous Rathayatra festival the god Krishna, worshipped as Jagannatha, which takes place at different towns of Lithuania every year.
The Narada Purana (uttara kanda 52.12) reveals the conversation between Lord Narayana and Lakshmidevi about Purushottama kshetra (Jagannatha Puri),
pratimam tatra tam drstva svayam devena nirmitam
anayasena vai yanti bhavanam me tato narau
“A person who sees the Deities there built by the Lord Himself will easily find the path to reach My abode.” Anyone seeing the Deities of Lord Krshna, Balarama and Subhadra at Jagannatha Puri during their leisure outage of Rathayatra means buying a ticket to reach the Supreme Abode of Vaikuntha, the eternal world of no worries.
Rathe ca vamanam drstva punar janma na vidyate.
“Simply by seeing the Lord on the chariot, one makes advancement for stopping the repetition of birth and death.”
It is said that the participants in Rath Yatra will be blessed immensely by Lord Jagannatha (Krishna) such as
(1) By the sight of Jagannatha’s merciful large two eye globes, the devotee will be blessed with astute purity of mind and spiritual elevation;
(2) Observing the Rathayatra will dissipate the sins committed by the embodied person in the past births;
(3) The accompanying person in the Rathayatra will receive opulence at par with Lord Vishnu even if he hails from a poor family;
(4) Dancing, singing and chanting in the Ratharatra entourage, the participant will be elevated to a level superior to yogis; and
(5) Active participation in the Rathayatra by any means will receive the utmost blessings of Lord Jagannatha.